I have come accross Global Rags recently and being a consumer myself must say that a collection of everything under one roof with great prices is pretty impressive. There are a lot of chains out there and they all have their selling points. My 5 cents is that Global Rags can really be a one stop shop. Check it out - it is well worth the look. A Global rags store got to be somewhere near you. www.globalrags.com
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Directory Submission case study
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Chapter 1 – Submission
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There has been a lot of talk as to what is the best and the most effective promotional service for a website. We are here to experiment and report every bit of the information on what is happening and what effects are felt by a simple “free directory registrations†approach.
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There are a couple of tasks that need to be completed before the submission process:
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1.                 Write an effective title. Start with the primary keyword and finish with the company name. “Web design and development by WSIâ€
2.                 Write an effective description. Start with the primary keyword and expand the service definitions. “Web design and development by WSI. Internet Consulting and optimization services. Our Internet Consultants can provide you with an affordable solution to meet your small or medium size business needs.â€
3.                 Keywords, Keywords, Keywords. “Internet Consulting, consultant, web design, web development, internet, website, search engine optimization, search engine marketing, SEO, SEM, webpage design, database design, webmaster tools, informationâ€
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On top of the actual analysis you must come up with a good directory list. It is not good to have paid, reciprocal or “no follow†submissions as they will not produce good affordable results. We are submitting into 100 directories that we have found to have good Google page rank and there are no “no follow†tags on most of the directories we are using.
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It is important to understand that these directories are human edited and sometimes it takes a lot of time for the approval process to complete. Be patient and keep checking the results.
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We have picked up http://www.wsiadvantagenet.com.au as the case study and have submitted the site to 100 directories for inclusion.
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The site currently is Google page rank 1 and the following information has been obtained about the links to the site:
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Google results:
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| HOME |. OUR COMPANY |. CLIENT SHOWCASE |. Testimonials |. Case Studies |. Our Websites |. ABOUT US |. WHAT’S NEW |. OUR APPROACH |. OUR PRODUCTS | … www.wsiadvantagenet.com.au/CaseStudies.asp?PId=15410 - 11k - Cached - Similar pages - |
| Our Online Survey Systems have several unique benefits over traditional market research methods. View our online demo of our. www.wsiadvantagenet.com.au/WebsiteSurvey.asp?PId=15405 - 13k - Cached - Similar pages - |
| Welcome to the WSI Internet Consulting & Education website. Our Internet Consultants can provide an affordable Internet Solution to meet your small or … www.wsiadvantagenet.com.au/VideoEmail.asp?PId=40591 - 14k - Cached - Similar pages - |
| Search Engine Optimization (SEO) techniques are quite complex. Your WSI Internet Consultant can offer SEO Services as part of your new Internet Solution. www.wsiadvantagenet.com.au/SearchEngineOptimization.asp?PId=15402 - 13k - Cached - Similar pages - |
| The S&S Solution. … What is the S&S Solution. Avant Solutions is pleased to introduce an Innovative Corporate Super Service for Advisers. … www.avantsolutions.com.au/index.asp?pgid=3 - 34k - Cached - Similar pages - |
| About Us. … Who is Avant Solutions? Avant Solutions was established in March 2006 to launch a product that allows every member in a corporate super fund … www.avantsolutions.com.au/index.asp?pgid=2 - 16k - Cached - Similar pages - |
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As we can see there is not much going on here, the intention of this exercise is to find out the benefits that the site will receive by being listed in 100 good rated directories
Yahoo search engine marketing is back on the map. It has been lacking a lot of services and loosing heavily to Google on a lot of fronts in terms of performance, flexibility, usability and content. Most of the professional SEM firms have dumped Yahoo for all of the above reasons and now is the time to look at it again. Below is the comparison table from Yahoo Search Engine Marketing release outlining the new functionality in the Ad centre:
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| Current Sponsored Search | New Sponsored Search | Benefit to You | |
| Account Dashboard | A high-level overview of your account’s key metrics | A performance overview, complete with graphs and a customized “watch†list of your “top†campaigns | Easier management, and better visibility and control over your campaigns |
| Ad Activation | 3 to 5 business days | Online within minutes1 | No waiting for your ads to go live in search results |
| Ad Testing | Not available | Test your advertising messages and improve the quality of your ads | You can easily determine which messages perform best with your audience |
| Geo-Targeting (target by location) | Keywords and listings require specific location name. Local Sponsored Search available as separate account | Narrow your distribution to cities and surrounding areas;2 test new markets | Allows you to target your ads to the right geographic audience, which can help improve your return-on-investment (ROI) |
| Campaign Scheduling | Not available | Manage your campaigns with the ability to schedule them by date | Control the start and end dates of your campaigns for more efficient spending |
| Ad Groups (new account structure) | One-to-one relationship between keyword and creative (title and description) | Keywords in ad groups can be served with multiple ads | Saves you time setting up and monitoring your campaign |
| Content Match | Ads are matched to content pages based on keywords | Contextual relevancy is determined by your ad text and landing page text | Improved relevancy for contextual ads that can result in more targeted traffic for you |
| Insert Keyword Feature | Keywords must be manually written into titles and descriptions | Keywords can be automatically inserted into titles and descriptions. | Save time and focus on creating highly relevant ads |
| Reporting | Pre-defined reports | Customizable reports that fit your needs | Get more of the information that really matters to you |
1 Assumes no sensitive content is contained in the submitted ad campaign.
2 Please note that geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.
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We are back on track with all of the items that Google has in their package and more. Depending on the industry it is a lot more effective to advertise in specific search engines more than in others. This depends on a lot of factors and mostly the experience helps to identify the best way forward. It is great the Yahoo has introduced these new features now as it has become increasingly difficult to convince clients to allocate a part of their advertising budget to Yahoo Search Marketing.
Latest spamming technique involves using the standard forms on the site to send unsolicited messages to the owners of the site. Instead of sending spam email – illegal practice – spammers now are beginning to fill in the forms with inappropriate content and submitting it to the site owners.
Web Design has now a dilemma to work with:
1. Make sure that the forms cannot be auto filled in by adding the visual verification code to them
2. Deter prospects and customers by adding visual verification code to forms.
No one was ready to this new angle in spam distribution. Since it is not affecting large populations it is unlikely to be banned and with billions of websites it is likely to spread fast and wide. These distributions rely on ability of the form to be populated by a computer program and automatically submitted. The only sure way of combating this behavior from the design point of view is to block the submission of the form with a visual confirmation. The form still can be populated by software, but the verification ode must be entered by a person. This will not stop the spammers but will severely limit their ability to have a wide distribution.
Please comment on this issue and add your opinion on how it will impact yourself and your customers while submitting standard contact us forms.
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You will find here information on just about everything that is related to the internet sites and technologies.
Please do not forget to come here often to see what we have to say about new developments on the internet.
Best Regards,
Val Saidor
Managing Director
IXI Pty Ltd
www.ixi.com.au
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This web log represents opinions and experiences of IXI Pty Ltd while working with internet technologies. We are proud to share what we know and have experienced with the rest of the world.
Web site design and development as well as Search Engine Optimization and Search Engine Marketing are extremely wide areas of interest. We will try to share as much information as comes our way about tools, techniques and tricks of the trade as well as common tasks and best practices.
Your comments and suggestions are highly appreciated.
Please visit out site Web design at http:/www.ixi.com.au/